VIEWER IS PROTAGONIST:

What if, instead of identifying with the main characters, the viewer was guided by them.

Not to overcome an antagonist on screen, but a villain off screen.

Viewer Is Protagonist:
A Working Theory on the 5 Components of a Compelling Wedding Film

There is an ongoing dilemma in the wedding filmmaking industry.

Not all couples want to share their transformational love story on camera and not all couples find value in elaborate or upscale decor. As filmmakers, we are often told we need to find the story or express the beauty. But what if neither is of value to our paying clients?

How can filmmakers overcome this fork in the road while authentically staying true to our couples’ preferences?

A New Approach to Wedding Filmmaking

In Viewer Is Protagonist, Aaron Daniel, internationally acclaimed wedding filmmaker, presents a revolutionary framework that redefines modern wedding filmmaking. By combining his transformative Identity-Driven wedding filmmaking mentality with his groundbreaking Viewer Is Protagonist Theory, this book empowers filmmakers to focus on what truly matters—authentically reflecting the couple's personality, emotional connection, and individuality in every frame.

We leave behind the idea of simply editing event footage or forced narrative and step into the realm of artistic representation.

Inside This Book:

• Transform your approach to work with couples who don't value traditional speeches or elaborate storytelling, adapting your filmmaking to meet their needs.

• Master the art of creating Identity-Driven wedding films that capture each couple's unique essence, ensuring your work resonates with clients and stands out from the crowd.

• Develop the Viewer Is Protagonist Theory to craft films that captivate audiences and transform the way you think about editing timelines.

This book serves as a continually evolving resource, offering filmmakers a flexible guide to navigate the ever-changing landscape of wedding filmmaking.