Turn the thinking inside your business into a body of authored video.
A 90-day private editorial and production partnership for founders, consultants and experts whose best ideas are still living inside conversations, experience and unfinished thought.
CAD $30 000
Payable in three monthly instalments of $10 000.
Aaron Daniel is the author of Video Authorship, an internationally awarded filmmaker, and has worked professionally in film production since 2014. Limited to three active partnerships.
Your best material rarely begins as content.
It is usually buried inside a story you tell clients, a mistake that changed how you work, a distinction you keep explaining, or a judgment that took years to earn.
Private Video Authorship begins there. Through private conversation, research and editorial work, we find the ideas that are genuinely yours before deciding what deserves to become a film.
Clarify the thinking first. Then make the films.
Surface what is actually yours.
We look for earned beliefs, recurring observations, changed opinions, useful disagreements, proof stories and original mechanisms.
Give the thinking a form.
Strong ideas are clarified into language, distinctions, frameworks and narratives that other people can understand and remember.
Author it through film.
The strongest material becomes carefully written, directed, filmed and edited work without turning your expertise into generic content.
Three publishing cycles. One developing body of thought.
Each cycle goes deeper because I am no longer beginning from zero. The language, stories, beliefs and patterns discovered earlier become source material for everything that follows.
I review your business, existing material, public language and relevant source material so our conversations begin beyond the obvious surface-level questions.
Private recorded conversations are used to uncover stories, beliefs, distinctions, frameworks, mistakes, evidence and unfinished ideas worth developing.
The strongest material is shaped editorially and then written, directed, filmed and edited into substantial authored films and their supporting pieces.
Across the three cycles, the individual films begin to form a coherent library of your company's thinking rather than a disconnected stream of posts.
Ideas become useful when people can actually encounter them.
These examples will show how a private source conversation moves from raw thought to a finished piece of authored video.
The films are not the only thing you keep.
Across the engagement, I build a private Editorial Dossier that records the intellectual material uncovered along the way.
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01
Point-of-View Map
The recurring beliefs, tensions and distinctions that make your perspective recognizably yours.
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02
Framework + IP Inventory
Named methods, mechanisms, useful language and intellectual structures discovered or clarified during our conversations.
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03
Story + Proof Inventory
The examples, experiences, mistakes, client stories and evidence that support the ideas.
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04
Film Library
A reference index showing what has been authored, the idea each film carries, and how the pieces relate to one another.
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05
Publishing Sequence
A practical recommendation for the order in which the work can be introduced, connected and revisited.
The output follows the thinking.
Private Video Authorship is scoped around three publishing cycles rather than a monthly content quota.
One conversation may reveal a single idea that deserves space. Another may contain several distinct films. The editorial judgment is part of what you are hiring.
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01
Background research and editorial preparation
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02
Private source conversations and recorded interviews
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03
Point-of-view, story and framework development
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04
Writing and narrative development
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05
Direction and principal photography
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06
Editing, sound, colour and finishing
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07
Flagship films and independently useful companion films
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08
Private Video Authorship Editorial Dossier
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09
Publishing and sequencing recommendations
Built for people with something worth extracting.
A strong fit
- Founders, consultants, executives and experts with years of accumulated judgment.
- Businesses where trust and understanding matter before a customer can buy.
- People who think well in conversation but do not want to become full-time content creators.
- Companies developing a distinctive point of view, methodology, category or body of intellectual property.
- People willing to think in public without pretending every answer was obvious from the beginning.
A different solution may fit better
- You mainly need a large volume of short social clips every week.
- The message is already fully written and you only need a production crew to execute it.
- Speed and quantity matter more than editorial development.
- You want guaranteed impressions, leads or revenue from the films.
- You need a traditional social-media management agency.
I am interested in the thought before the performance.
I have spent more than a decade putting cameras in front of people and listening to them speak. The most useful moments rarely arrive when someone is trying hardest to sound impressive.
They arrive when a person remembers something specific, corrects themselves halfway through an answer, explains why they stopped believing something, or finally finds the words for a judgment they have been using for years.
Private Video Authorship is built around giving those moments enough attention to become useful work.
I remain directly involved throughout the engagement - from the research and conversations through the writing, direction and final films.
One private 90-day partnership.
CAD. Paid as three monthly instalments of $10 000. Travel and unusual production requirements are quoted separately.
Before we work together.
Why is Private Video Authorship a 90-day partnership?
How many videos do we receive?
What is the Editorial Dossier?
Do I need to prepare scripts or topics?
Is this social-media management?
Where does filming take place?
Can the work remain private or confidential?
Can you guarantee leads, views or sales?
What happens after the 90 days?
Your expertise already exists. The work is giving it a form worth keeping.
If you have a body of experience worth examining and want to explore what it could become through authored video, we can begin with a conversation.